OTT App Development: Types, benefits, features, and costs for your business

Ayyappan Asokan

Ayyappan Asokan

CEO & Co-Founder

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OTT App Dvelopment Company

OTT (over-the-top) app development services are gaining a wider acceptance and have had an outrageous growth in India as well as all over the world during these past few years. The best OTT app development companies are literally taking over satellite pay and cable TVs. As per various reports, by the end of 2025, the OTT television video streaming service market will hike up to Rs. 4000 crores. The current estimations show that there are 350 million OTT platform users in India and soon it may reach 500 million. 

People are keener to use mobile apps for individual benefit, and everything happens with the click of a button for everyone. Thus, businesses started realizing how well the instant requesting service works faster in handling their requirements. The traffic that the video platforms on mobile and smart TV received have been increased in recent years. OTT app development has taken things a notch above in the market. 

OTT app development allows the massive reach of traditional pay-TV with the anytime-anywhere access. And now is the best time to take your business towards full-cycle OTT app video development to get into the profitable bandwagon. Here we will provide you with the details regarding the OTT app development. 

OTT (over-the-top) App

The OTT app development serves to be the top medium in driving revenue growth for content creators or broadcasters. The content variables like live streaming and on-demand videos are showcased to the audience by smartphone, connected TV, laptop, etc. 

What are the types of OTT app development?

Various businesses choose different types of OTT apps for their needs and requirements. Let’s dig into the details and help you in choosing the suitable type for you.

Video : Video is the medium of OTT streaming app which provides an enriching experience with fine-tuned video player, navigational content, flexible playback, and other services that catch up with the viewership base with ease. 

Audio : A genre of OTT app development, where live audios, radio broadcasting, podcasts, etc. help the platform owners to lure a large number of subscribers and increase the patent potential growth.

Real-time chat : Integrate the messaging features in order to enliven a real-like experience with VOD & live views.

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What are the benefits of OTT application?

Micro-targeting your viewers and inviting them to your native OTT app can increase the high sense of engagement and flexibility. This will gradually make the audience reach you and stay connected as your paid subscribers. With an OTT app platform, there will be a hike in media consumers for you, and content monetization increases the rates of returns.

The benefits of OTT application development include:

Monetizing models for upscaling revenue : For a high Return on Investment (ROI), most businesses in the streaming businesses focus on building an OTT app platform. To be more profitable as an OTT app development company and to double your revenue by including various membership plans or new subscription packages. 

Smooth content transmission  : Advanced Content Distribution Network (CDN) is used to transmit the broadcast-quality streams. This network allows smooth transitions with a buffer-free experience. It also assures a latency-free rendering of VODs, Live, and linear videos on a global scale.

Brand consistency : Due to the consumer-driven fervent use of OTT app development, the prevalence of enhancing your top online video platform goes side by side with the latest trends in the tech-savvy society.

Connect in real-time with OTT live streaming : The OTT app platforms offer a chance to connect using live video streaming simultaneously on various devices by targeting your niche-specific audience. Thus, OTT apps have been proven to be the best in capitalizing on word-of-mouth campaigning, and this appeal to specific target subscribers.

Being engageable with extended connections : As your services get flexible, the delivery of Video on Demand (VOD) in the OTT market gets faster. The key to improving engagement and building faster connections is communicating with your target audience through various social channels.

Authority over advertising : Addressing the taste-specific needs of your audience makes your OTT app platform a viable component of media mix performance, and your brand’s objective must depend on this. It can also ease user conversions with micro-targeting and holds the viewers’ attention.

Measure performance with actionable insights : Analyzing your OTT app platform in the business depends on the essential data. Choose a Video on Demand (VOD) platform which can assist you in making decisions that are analyzed for developing your own OTT video app.

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OTT App Development: Main features

In order to compete with the multitude of OTT platforms, it is very crucial for your platform to have the following features.

Live stream capabilities : As people in the present era depend on live videos and real-time for keeping themselves updated on what’s happening around the world, the live streaming capabilities of your OTT platform are very much a crucial feature.

Data analytics : In order to monitor how your OTT app users behave on the platform and measure the impact of every undertaking implementation, proper data analytics is necessary.

User friendly : Your OTT app platform must resonate with the users. Try to make it simple so that even non-tech savvy users feel easy to use your app. For the target users from all age groups to seamlessly adapt to your OTT app, keep a user-friendly interface.

Monetization potential : Build-in monetization capabilities like the freemium model or a subscription service, etc. 

Customer support : Stay one step ahead in the OTT market by having the best customer support in place, handling all technical and non-technical queries. Customer support can be really helpful in guiding distressed users. 

How much does an OTT app development cost?

Over-the-top (OTT) app development takes place in a customizable way so that you may be able to deliver seamless and branded content by means of the best networks. Therefore, the OTT cost plans will be based on wide variations of the OTT platform budget based on your niche streaming requirements, such as monetization, brand persona, features, etc. Some of the other factors that determine the cost of OTT app development are the platform where the OTT-based mobile app will be released, app development technology cost requirements, size and location of the company, and the time required to develop the app.

What kind of OTT apps can you choose for your business?

There is a wide range variety of popular OTT apps like Netflix or Disney Hotstar, and Sony Liv that promotes family-focused content as well as target native and international viewers. You can also build other types of OTT apps, such as:

  • Web apps, which are a great resource for your OTT platform,
  • Creating custom-fit Android and Apple TV apps,
  • Desktop apps paired to WindowsOS and Mac,
  • Mobile apps for video streaming TV shows, movies, etc.  

 

Choose the genre where you want to build your dedicated OTT app and enjoy your showcased content irrespective of time and place. 

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F. A. Q.

Do you have additional questions?

The cost of OTT app development varies based on factors like monetization strategy, features, platform release, development technology, company size, and location. Customizable plans allow delivering seamless, branded content via the best networks.

OTT application development offers micro-targeting, high engagement, and flexibility, leading to increased subscriber numbers. It allows for various monetization models, smooth content transmission, brand consistency, real-time engagement with live streaming, extended connections, authority over advertising, and actionable insights through data analytics.

There are several types of OTT apps catering to different needs:

  • Video: Enriching video streaming experience with a fine-tuned player and flexible playback.
  • Audio: Offering live audio, radio broadcasting, and podcasts to attract a large subscriber base.
  • Real-time chat:Integrating messaging features for a real-like experience with video-on-demand (VOD) and live views.

OTT (Over-The-Top) platform development involves creating applications that deliver content like live streaming and on-demand videos to users through smartphones, connected TVs, laptops, etc. It serves as a revenue driver for content creators and broadcasters.

Key features include live stream capabilities, data analytics, user-friendliness, monetization potential, and excellent customer support. These features are crucial for competing in the crowded OTT platform market.

Businesses can choose from a variety of popular OTT apps, such as web apps, custom Android and Apple TV apps, desktop apps for WindowsOS and Mac, and mobile apps for streaming TV shows and movies. This allows flexibility in showcasing content.

As per recent estimations, there are currently 350 million OTT platform users in India, and this number is expected to reach 500 million soon.

Live streaming capability is crucial as people rely on real-time updates. It keeps users engaged and informed about current events, making it a vital feature for OTT platforms.

Due to the prevalent use of OTT apps, enhancing your online video platform goes hand in hand with tech-savvy society trends, ensuring brand consistency with the latest technological advancements.

Customer support plays a vital role in handling technical and non-technical queries, ensuring distressed users receive guidance. Offering the best customer support keeps your platform ahead in the competitive OTT market.

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