Live Video Commerce: A Revolutionary Approach to Boost Online Sales
How Enfin’s live commerce solution promoted Weedeo’s exponential growth and increased customer engagement for the Indian retail industry.
- Industry
- Retail
- Business Type
- Startup
- Services provided
- Conceptualization, UX/UI Design, Development and Deployment
Enfin’s Revolutionizing Approach Boosts Online Sales
How Enfin’s live commerce solution promoted Weedeo’s exponential growth and increased customer engagement.
- Industry
- Retail
- Business Type
- Startup
- Services provided
- Conceptualization, UX/UI Design, Development and Deployment
Overview
Weedeo is a Hyderabad-based company founded in 2019, aiming to create a marketplace for brick-and-mortar shop owners in India to sell their products using interactive video. The Weedeo mobile app offers an online shopping experience that simulates the offline shopping experience. It allows customers to connect with real stores via live streaming, enabling them to view products in real time before making a purchase. Additionally, Weedeo ensures fast delivery, with products being delivered on the same day within a couple of hours.
Goal
The goal was to develop a unique e-commerce solution that would enable users to engage in chat or video calls with their favourite stores, providing an in-store shopping experience. The Weedeo app aimed to connect customers with real stores across India through live streaming, giving them the opportunity to view products in real time before making a purchase. The key feature of the solution required a 360-degree store experience through interactive video conferencing.
Solution
Design and development of a Live commerce solution
Enfin embarked on a comprehensive development journey in collaboration with Weedeo, focusing on creating separate applications for iOS, Android, and Web platforms. The solution encompassed a range of features, including customized shopping assistance, a 360-degree view of products using interactive video conferencing, and a comprehensive product catalogue. Additionally, Enfin developed dedicated apps for both users and shop owners, accompanied by an extensive admin panel for efficient management of user and shop owner modules.
Result
Increased customer engagement and exponential business growth
Enfin’s collaboration with Weedeo resulted in the successful development and deployment of a unique LIVE-commerce solution for the Indian retail industry. The platform effectively bridged the gap between offline and online shopping, generating positive outcomes for both customers and shop owners.
- The platform facilitated interactive video calls, allowing customers to directly engage with shop owners, negotiate prices, and gain confidence in their purchases.
- Weedeo’s fast delivery service within a few hours enhanced customer satisfaction and accelerated sales.
- The platform experienced a steady increase in the number of registered shops and customers, establishing itself as a trusted LIVE e-commerce solution for the Indian retail industry.
Weedeo’s exponential growth and increased customer engagement validated the success of the solution in the market.
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